KIRIKO MADE
Bringing Consistency and Craft to Kiriko’s Brand Experience
Kiriko is a timeless brand focused on quality and craftsmanship as an alternative to fast fashion, offering textiles, clothing, home goods, and accessories—both new and vintage—blending Western and Eastern influences. I redesigned the e-commerce platform, standardized email, social, and sale creatives, and led photography.
ROLE
Senior Graphic Designer
TOOLS
Figma, Shopify, Klaviyo, Illustrator, Photoshop, Lightroom
Live Website
Designing for Easier Navigation and Product Discovery
Introduced a clearly defined category structure to improve product discoverability and streamline the browsing experience.
Standardizing Product & Still Life Photography
Established a cohesive photography system for product and still life imagery, creating a consistent visual language across the site.
Before
After
Driving Conversions Through Email Design
Led the redesign of an email newsletter template integrated with Klaviyo, enhancing user experience and streamlining the path from email engagement to product purchase.
Designing Scalable Sale Campaigns Across Channels
Created a flexible system of sale creatives that stays visually consistent across channels while adapting to context.
INSTAGRAM STORY
INSTAGRAM POST
